For the past two weeks, we have been donating our distribution revenue to Milaap's Donate for Oxygen fundraiser, three times over. We wanted to extend our efforts and by involving more people, we will now be able to make a bigger impact. UK-based Gramrphone was kind enough to partner with us and provide a livestreaming tool to 6 artists who can now monetise their audio livestream and raise funds for a charity/organisation of their choice!
Both, OKListen and Gramrphone, will match the revenue from ticket sales and donate the total amount, which now becomes almost 3 times the ticket sales, to the organisation picked by the artist. OKListen and Gramrphone's contribution will be capped at INR 5,000 per stream. Most musicians we have spoken to in the last few days have felt helpless and lost. We hope that by giving them a means to engage with their audience in a meaningful way and help them contribute towards the efforts of those who are genuinely trying to alleviate the coronavirus crisis in India, we can make a genuine difference.